Comparison Of Hemingway And Brownings Novels - Free Essay Example

Sample details Pages: 2 Words: 578 Downloads: 8 Date added: 2019/05/29 Category Literature Essay Level High school Tags: Hills Like White Elephants Essay Did you like this example? The theme of gender is extremely prevalent in both Hills Like White Elephants by Ernest Hemingway, and My Last Duchess by Robert Browning. In both of these instances, the main characters in both stories revolve around powerful men in one way or another. For the Duke, his world revolves around power; and at this time, power of such royal status could only be obtained by a man. Don’t waste time! Our writers will create an original "Comparison Of Hemingway And Brownings Novels" essay for you Create order In Hills Like White Elephants, a couple is debating the possibility of the woman receiving an abortion for an accidental pregnancy. However, throughout the short story, it is very apparent how the manrs tone changes and affects his girlfriend. In My Last Duchess, the Duke is extremely sensitive and jealous of the way his late wife paid attention to other people. As a powerful man in charge, he believed that he was the only person, especially the only man, that the Duchess should be able to pay attention to. Thus, when she liked whateer/She looked on, and her looks went everywhere, the Duke was extremely offended, for he was supposed to be the favor at her breast. He found it quite offensive that she interacted and spoke with other men when she was married to a man of such great power and status; that she would never have to speak to someone else. He felt that his gift of a nine-hundred-years-old name should have been taken with pride and gratitude. It disgusted him that she could ever give attention to someone that was not him. He believed that women, especially wives, deserved to be domestically dominated, the same way servants must follow orders; any sign of kindness or joy was a threat to his power as a man.Ther efore, after she died, possibly at his doing, he found her very dispensable. Because of his gender, he felt that women were disposable and easily replaced, therefore he would be able to easily find his next duchess. Similarly, in Hills Like White Elephants, the American Man is sure to make his opinions known about his girlfriendrs possible abortion. It is quite shocking how he acts and speaks to his girlfriend about such an important and frightening topic, that would change their lives forever. Clearly, the reader is able to tell that the girlfriend is very upset and worried about the possibility of becoming a mother, and rightfully so. However, her boyfriend is very insensitive to her feelings when speaking of the abortion: [The operationrs] really not anything. Itrs just to let the air in. The way that he speaks of a life-altering operation is definitely an interesting choice in diction when referring to the abortion his pregnant girlfriend may have to have. I think the way that this man talks to his girlfriend is a clear sign of a man that definitely views himself as the dominant hand in the relationship. He is not nearly as high-strung as the Duke in the previously mentioned story, b ut I think that their genders definitely play a role. In a situation where the man has no idea what it is like to be pregnant and have to be the one having the abortion, the man has a very strong, ignorant, and somewhat arrogant opinion of what his girlfriend should do. In both stories, the male characters feel that their opinions and needs are more important than the womenrs; a classic tale of gender inequalities that have been seen through many years of history and literature.

Thesis Customer Satisfaction - 2111 Words

CHAPTER II Review of Related Literature This chapter presents the literature related to this study. This will be conducted with the assessment of related literature to show the relevance of the literature to the study. RELATED LITERATURE Customer satisfaction is the most fundamental requirement for being in business. Therefore, every organization should plan the right strategies for dealing with customers, communicating with them, providing pleasant services and retaining them forever with specially chosen customer contact employees, all leading to their delight. Since most of the quality problems arise due to misunderstood requirements, it is essential to take steps to correctly understand, both the stated and implied requirements of†¦show more content†¦Applying to the hospitality industry, there have been numerous studies that examine attributes that travellers may find important regarding customer satisfaction. Atkinson (1988) found out that cleanliness, security, value for money and courtesy of staff determine customer satisfaction. Knutson (1988) revealed that room cleanliness and comfort, convenience of location, prompt service, safety and security, and friendliness of employees are important. Barsky and Labagh (1992) stated that employee attitude, location and rooms are likely to influence travellers satisfaction. A study conducted by Akan (1995) showed that the main determinants of hotel guest satisfaction are the behaviour of employees, cleanliness and timeliness. Choi and Chu (2001) concluded that staff quality, room qualities and value are the top three hotel factors that determine travellers satisfaction. Providing services those customers prefer is a starting point for providing customer satisfaction. A relatively easy way to determine what services customer prefers is simply to ask them. According to Gilbert and Horsnell (1998), and Su (2004), guest comment cards (GCCs) are most commonly used for determining hotel guest satisfaction. GCCs are usually distributed in hotel rooms, at the reception desk or in some other visible place. However, studies reveal that numerous hotel chains use guest satisfaction evaluating methods based on inadequate practices to make important and complexShow MoreRelatedThesis of Customer Satisfaction in Fast Food4413 Words   |  18 PagesBackground Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers, customer  satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. 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Brewer and Petrillose (2012) states, â€Å"By just simply offering the best products, services, or prices alone may not be enough ensure loyalty within a customers.† Customer involvement predicts whether consumers will purchase a good and what good they will decide to purchase (Park, Lee, Han, 2007, p. 126). With theRead MoreSample Research Proposal957 Words   |  4 Pagesabout customers satisfaction to the service of water district. In assessing the customers satisfaction of Otay Water District, Ren Parker Research (2008) conducted a survey that focused on customer service call. The study is somehow related to the present investigation of the researchers which aimed to know the overall satisfaction of the customers not only the customers service but also to other factors. 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To purchase eyewear online, Warby Parker spent thousands of hours in research developing what they thought would appeal to customers. Customers wanted a more affordable way to purchase their eyewear but also wanted to look fashionable all while paying minimal prices. They traditional pair of prescription glasses could cost upwards of $500. This was appalling to Neil Blumenthal, Andrew

Future Of E Commerce A Process Of Buying And Selling Of...

Future of E-Commerce E-commerce is a process of buying and selling of goods and services on the internet through electronic transactions (Bartholome, 2002). These transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. E-Commerce is swiftly growing throughout the years with the development in Internet and innovation. The gigantic development of virtual groups - individuals getting together in ad hoc groups online - guarantees to alter the balance of economic power from the producer to the customer. Recent advancements in the fields of Information Technology and Internet have led to exceptional renewed interest in electronic commerce. This report presents the compensations and concerns e-commerce industry would face in the next five years. The factors that will help define the future of e-commerce over the next five years include: †¢ Industry Giants like eBay and Amazon rule the current e-commerce scene, yet later on, boutique stores will turn into the alpha pooch. The amount of profitable online organizations will further decrease. The best e-commerce firms will utilize conventional promoting channels, for example, physical stores, e-commerce Web sites, and printed catalogs. †¢ Costs will ascend to take care of the genuine expenses of working together on the Web and to pay investors a sensible rate of profit for their investment. †¢ Organizations will be built on micro decisions and big data will be better utilized. †¢Show MoreRelatedElectronic Commerce And The Internet1127 Words   |  5 PagesElectronic commerce, commonly known as eCommerce, is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. Most people believe it is only the buying and selling of product or service over the Internet and other computer networks, but eCommerce is so much more. It covers a range of different types of businesses, from consumer-based retail, through auction or music sites, to business exchanges trading goods and services between corporationsRead MoreRelated Literarureand Studies of Online Selling Website1450 Words   |  6 Pagesrelated literature and studies of different companies and people which are discuss in the following paragraphs. Literature According to Karen Frishman a Basic Level Expert Author The online selling field may seem infinite in scope, too, with millions of potential customers worldwide. But, success in selling collectibles on the Web is gained in much the same way as it is in the physical world, by knowing buyers needs and meeting them. Success can depend to a great degree on whether or not you areRead MoreOnline World Is Internet Home E Commerce1033 Words   |  5 Pagesof the most important subjects in online world is internet home e-commerce. Generally E-commerce means buying and selling the products on internet . E-commerce, also known as Electronic Commerce which refers doing business online that consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks (typically via the Web). It is also called e-business, e-tailing and I-commerce. Michal AldrichRead MoreEssay Electronic Commerce (E-Commerce) and the Global Economy1178 Words   |  5 PagesElectronic Commerce (E-Commerce) and the Global Economy Introduction The world we live in today, revolves around technology, new innovations and constant change. The global economy incorporates these changes into its daily applications forming a technological driven world where businesses thrive on information and competitive markets. Computers and communication networks have planted a seed in this information age where enterprises flourish forming revolutionized market economies. OneRead MoreImpact Of E Commerce On Global Economy1352 Words   |  6 PagesIntroduction Impact of E-Commerce on Global Economy It is exciting area especially E-Commerce. The advancement in World Wide Web, computers and mobile wireless communication technologies are transforming the way business is conducted. The success stories of Amazon, eBay are few examples. New technologies have provided the required platform for innovation, growth, shopping convenience, and price advantage due to the boundary less competition. 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Information technology in the e-tail business sector is developing with † the emergence of standardized Web 2.0 technology and open source software packages, shopping cart and e-tail e-commerce tools have become cheaper, more powerful, standardized and chock-full of all kinds of interactive, multichannel and mu ltimedia features† (E-Commerce Times, 2007, p.1). MajorRead MoreImportance Of E Commerce Infrastructure On Present Era And The Coming Generations1108 Words   |  5 Pages E-commerce Infrastructure Vijay Kumar Mayure California University of Management and Sciences â€Æ' Introduction E-commerce is abbreviated as electronic Commerce which deals with buying and selling the products through the networking applications such as Internet. The main purpose of this paper is to study about the importance of E-commerce Infrastructure in present era and the coming generations. Hardware, Software, and Networks are the basic varieties required for E-commerce InfrastructureRead MoreElectronic Commerce And The Era Of The Internet1074 Words   |  5 Pagesgeneral, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, it has become an important trait in the era of the internet. As a result of a research which had been conducted by the University of California, Los Angeles, and Centre for communication Policy (2001), it has been found that internet shopping is the 3rd most favoured task on the internet, instantly backingRead MoreCan We Conside r Walmart A Fair Competitor?s Online Success?1609 Words   |  7 Pagesworldwide, making it one of the most valuable brands in the world. Not only has Amazon seized the world with its e-commerce strategy, but it is also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. Not being hamstrung by an enormous brick-and-mortar business like Walmart, Amazon is able to do e-commerce for many other businesses, Target for instance. As a result, Amazon has set up a culture, not only by its enormous

The Media Of Indigenous Australians - 1474 Words

Part A – Media Analysis There is a populace of 18 million in Australia with Indigenous Australians making up roughly one percent of the Australian population. Due to this, the closest that a non-Indigenous Australians will come to have contact with an Aboriginal or Torres Strait Islander person is through representation in the Australian media. Most media stories are viewed as one sided or racist with even the Prime Minster Tony Abbott making comments that it is a ‘lifestyle choice’ for the Indigenous peoples to live the way that they do in small communities consisting of up to 8 people. These statements that he had made is seen as racist, leaving him open to criticism by members if his own party, friends and his opponents. The 2 articles†¦show more content†¦This article gives the reader an inequitable view of Indigenous Australians, defending Tony Abbot’s point of view and the audience is encouraged to agree with mainstream media in regards to whether or not Tony Abbott is rac ist. Article B from the Koori Mail condemns Tony Abbott’s viewpoint as not only racist but he is insulting the very culture that he is representing. Article B states that Tony Abbott does not understand Indigenous culture and how important land is to them â€Å"Connection to country is everything to Aboriginal people – defines Aboriginal people and sustains us in a cultural and spiritual sense and can play a vital role in building economic independence, self-determination and healing† (Greg Cromelin, Article B). With Article B the audience is encouraged to get angry at Tony Abbott’s comments and make him out to be racist. Misrepresentation of Indigenous Australians in the media, as seen in the Courier Mail (Article A) and the Koori Mail (Article B), shows a different side of Tony Abbott’s comments. Each with their own biases and by comparing the two articles it shows that good representations in the media still have a long way to go. Part B – Research Paper In this essay I will be discussing how the Australian media affects Indigenous Australians through negative and positive news reports, how journalists

The Structural Theory Of Poverty - 1031 Words

In today’s world, the United States is the leading economic powerhouse. However, poverty is still a prevalent and pervasive social problem (Arneson, 2007). This paper will discuss the sociological concepts and theories surrounding this pertinent issue. In addition, it will point out the value of sociological research into this social ill. Lastly, it will present evidence to support the hypothesis that poverty is a structural failure. In contrast to the school of thought supported by a number of sociologists that claims that poverty is a personal failure, this paper holds that it is a structural failure. This means that disruptions in the societal structure lead to high levels of poverty in the community. For this reason, poverty is a structural and institutional failure. Sociologists take two divergent approaches in their attempt to explain the society’s poverty and social stratification (Bickford, 2000). The first approach is the structural-functional theory of poverty. It claims that each and every component in the society, including poverty, serves a certain purpose or function. Its proponents claim that inequality is not only inevitable, but it is also beneficial to the society because it ensures that there will be individuals willing to fill a certain position. Its central point embeds more on motivation. As a result, it holds that great material rewards are instrumental in motivating the poor to occupy high positions. The second approach is the conflict theory,Show MoreRelatedPoverty And Power : The Structural Theory Essay1773 Words   |  8 PagesBerry Ryan Halloran Race Poverty in the Americas Section 003 10/28/16 Analysis of the Structural Ideology Applied to Poverty in America America has suffered an enormous increase in the rate of poverty. Poverty is thoroughly ignored in this country, and as Royce outlines in his book Poverty and Power, there are two main views as to why people end up in, and cannot escape poverty. The first of the two views is the individualistic theory, saying that the root of poverty lies in the person itself.Read MoreEssay on Poverty and Sociology1344 Words   |  6 Pages2 million people were considered poor. The nation’s poverty rate rose to 15.1 percent, whereas in 2009, 14.3 percent of people in America were living in poverty (Censky, 2011). That is an increase of 2.6 million people in 2010. In the United States, the federal poverty line – an absolute measure of annual income – is frequently used to determine who is categorized as poor (Ferris Stein, 2008, 2010). Currently the government defines the poverty line as an income of $11,139 for an individual and $22Read More`` Red Tape : The Bureaucracy, Stru ctural Violence And Poverty1591 Words   |  7 Pagesthe poverty line, and struggling to meet even their most basic needs. This poverty has been long researched and discussed, as many political figures and anthropologists, such as Akhil Gupta are attempting to find a solution. Akhil Gupta is an accomplished anthropologist and current professor at the University of California, Los Angeles, where his research focuses on the development and the state. These themes are present in his novel, Red Tape: The Bureaucracy, Structural Violence and Poverty in IndiaRead MoreEvaluating the View that Poverty is Caused by Economic Inequality Rather than Cultural Attitudes and Lifestyles1327 Words   |  6 PagesEvaluating the View that Poverty is Caused by Economic Inequality Rather than Cultural Attitudes and Lifestyles There is much debate in sociology that poverty is caused by structural factors such as economic inequality and those who state that it is caused by cultural factors such as attitudes, values and lifestyles. The first group say that the poor are made to be poor by the economic and political systems, they state that the poor are prevented from achieving a good standardRead MoreThe World Of The Xxi Century Associated With The United States1326 Words   |  6 Pagespeople who live in poverty, which become the most significant problem in today s world. In addition, after 1960 government start became serious about poverty in the United States. The official poverty lines was determine as a minimum amount of money, which family needs at lowest level in accordance with current standards in the country. But, this official poverty lines was also criticized. Opponents do not believe in this realistic level. They think, that this measures of poverty does not reflectRead MoreBehind the Beautiful Forevers Analysis1198 Words   |  5 Pagesthe Beautiful Forevers – Life, Death, and Hope in a Mumbai Undercity† does not attempt to solve problems or be an expert on social policy; instead, Boo provides the reader with an objective window into the battles between extremities of wealth and poverty. â€Å"Behind the Beautiful Forevers,† then, exposes the paucity and corruption prevalent within India. Boo’s story begins in Annawadi, a trash-strewn slum located by the Mumbai International Airport. This â€Å"sumpy plug of slum† had a population of threeRead MoreCurrent Poverty Of The Uk1490 Words   |  6 PagesCurrent poverty in the UK is measured in terms of relative poverty. Townsend who is known for his work on relative poverty describes it as â€Å"Their resources are so seriously below those commanded by the average individual or family that they are, in effect, excluded from ordinary living patterns, customs and activities† (Townsend, 1979) To measure if someone is living in relative poverty they have to be earning under 60% of the average household income, it was estimated that in 2013/14 13.2 millionRead MoreChild Poverty : An Advancing Social Issue Essay1568 Words   |  7 PagesThroughout this paper, discussions will take place on, child poverty, an advancing social issue in New Zealand. Also, reasons why child poverty is a social issue in New Zealand will be debated. In addition, key concepts of three core sociological perspectives; structural functionalism, symbolic interactionism and conflict perspective will be explored. Followed by, explanations of child poverty in New Zealand, from each of the three perspectives will be given in order to explore the different viewpointsRead MoreThe Link Between Poverty and Crime1654 Words   |  7 Pagesâ€Å"Many people living in poverty do not want to be living in poverty. In order to obtain a higher level of socioeconomic status, crime is seen as the only option.† (Wilson, 1987). Crime exists everywhere in the world – in rural and urban areas in many countries, in the East and West, and among all types of people. This has led many government officials, especially those in urban areas, to focus largely on the reduction of crime among their respective constituencies and has led others to speculateRead MoreThere Has Been A Growing Gap Between The Rich And Poor1562 Words   |  7 Pagesdifferent sociological theories. According to the Bloomberg (2017) article the gap between the rich and poor in US is widening, the report states, â€Å"the difference in annual income between households in the top 20 percent and those in the bottom 20 percent -- ballooned by $29,200 to $189,600 between 2010 and 2015, based on Bloomberg calculations using U.S. Census Bureau data†. It is predicted that this shift will continue to grow. As a sociologist, there are various theories than can be used to explain

Nuclear Energy Essay Example For Students

Nuclear Energy Essay Word Count: 1748 by definition is the energyconsumed or produced in modifying thecomposition of the atomic nucleus. Nuclear energyis used for things such as atomic bombs, hydrogenbombs and other nuclear weapons. Nuclearenergy can also be used for poweringelectricity-generating plants all over the world. There are many arguments for and against nuclearpower. Nuclear power is an inexpensive cleansource of power. Others feel that because of thehazardous radiation emitted during the producingof the power and the radioactivity of the materialused that nuclear power is not as good as thealternatives which are fossil fuels and solarpower.(Hansen, 1993)If matter changes state or composition, it isaccompanied by the production of energy. Processes such as combustion produce energy byrearranging the atoms or molecules of thatsubstance.(Brain, 1998) An example of this is thecombustion of methane (natural gas) CH(4) + 2O(2) = CO(2) + 2H(2)O + energyIn this example the amount of energy released iseight electron volts or 8 eV. The electron volt unitis the unit used by nuclear physicists. The electronvolt represents the gain in kinetic energy when anelectron is accelerated through a potential drop ofone volt.(Brain, 1998)The most common nuclear reaction is nuclearfission. Nuclear fission is the process in which aheavy nucleus combines with a neutron andseparates the heavy nucleus into two lighternuclei.(Roy, 1993) The most typical fissionreaction is that of uranium-235 it is as follows:92 U235 + 1 neutron = 38 Sr96 + 54 XE138 + 2neutrons + energyAnother type of nuclear reaction is nuclear fusion. Nuclear fusion occurs when two light elementscombine to form a heavier atom.(Grisham, 1993)An example of this is:1 H(2) + 1 H(3) = 2 He(4) +1 neutron + energyNuclear FissionNuclear fission is a complex process, but manyproducts are formed during this process. Not onlythe two nuclei but also neutrons, beta particles,neutrinos and gamma rays are created during thefission process.(Roy, 1993) There are more thanfifty different ways a nucleus may undergo fission. Some of the ways are much more common thanothers. During the fission process the nucleusbreaks into to unequal parts, one lighter fragmentand a heavier fragment. These nuclei are formedwith excess energy that they do not usually have intheir ground state they must lose the extra energy. They release this extra energy in the form ofgamma radiation or sometimes neutron emission. The primary fragments are rich in neutrons and areradioactive. Uranium-235 which contains 92protons and 143 neutrons are more likely to undergo fission when bombarded by low-energyneutrons.(Hansen, 1993)Nuclear Fission Used in BombsThe fission process was discovered in the late1930s. In late 1939 two scientists Otto Frisch andLise Meitner discovered the fissioning of uraniuminto lighter particles while they were doing anexperiment involving neutron irradiation ofuranium. The possibility of a self-sustaining chainreaction was apparent this caused an acceleratedrate of research.(Hansen, 1993)The United States Government researched into thepossible applications of nuclear fission at thebeginning of World War II. In order for theweapon to be able to work properly it wouldrequire a self-sustaining fission reaction to becreated and also that an adequate amount offissionable material could be produced for use in aweapon.(Brain, 1998) On December 2, 1942 atthe University of Chicago Enrico Fe rmi and histeam developed the worlds first self-sustainingreactors. The reactor was fueled with naturaluranium imbedded in graphite blocks.(Hansen,1993) The fission occurred in the isotope ofuranium, U-235. An important factor indeveloping the nuclear bomb was to separateU-235 from U-238. Natural uranium only contains0.7% of U-235 and the remaining 99.3% ofnatural uranium is U-238. The problem with this isthat U-238 does not fission except with very highenergy neutrons which are not available from thefission process. To separate the two materialsgaseous defusion is used. Another way of makingnuclear weapons is to use a different fissionablenucleus. Another material that is used is a syntheticisotope of plutonium P-239. Nuclear FusionIn most fusion reactions after the two atomic nucleimerge together to form a heavier nucleus a freenucleon is also formed. In just about all fusionreactions between light nuclei, a portion of theirrest mass is converted into kinetic energy of thereaction products, or into gamma rays.(Grisham,1993) The kinetic energy and gamma rays that arereleased in the process of fusion, heat the insidekeeping the temperature very high so the fusioncan continue occurring. At thermonucleartemperatures, matter can only exist in the plasmastate. Matter at thermonuclear temperatureconsists of electrons, positive ions and very fewneutral atoms. If fusion reactions occur withinplasma the reactions heat the substance evenmore, because a portion of the reaction energy istransferred to the bulk of the plasma throughcollisions.(Grisham, 1993)Stars produce their energy through many types offusion reactions. Scientists know that fusionreactions have clear potential as a power sourceon earth due to the fact those fusion reactions havebeen driving the stars for billions of years.(Hansen,1993) For many decades now scientists have triedto develop thermonuclear fusion reactions that willproduce useful power. Police Brutality EssayThis idea is highly unlikely because it is the onlypower source for the region.(Hansen, 1993)Nuclear Energy TodayNuclear power has become a major source of theworlds electric energy since the discovery offission 50 years ago. At the end of 1989 therewere 416 nuclear power plants operatingworldwide producing 17% of the worldselectricity. There were 130 plants that were underdesign at the end of 1989. Nuclear power is usedin 27 different nations and another three nationshave plants under construction. The United Stateshas the worlds largest nuclear energy program atthe end of 1989 with 108 operating plants havingthe operating capacity of 100,000 MW providing20% of the U.S. with their power. In 1989 nuclearpower was the second largest source of electricityin the U.S. exceeded only by coal whichcontributes 55% of the U.S.s electricity. Othersources of power are natural gas 9%, oil 6%, andhydro power 9%.(Hansen, 1993) In Ontario 40%of the electricity that is used i s produced bynuclear power. Ontario nuclear power plantsproduce 8728 MW ofelectricity.(www.hydro.on.ca, 1999)Nuclear power plants are more complex and costmore to build than plants that use fossil fuels. Thecost of fuel for nuclear power is much lower thanthe cost of fossil fuel. In the long run nuclearelectricity is much cheaper for most nationsbecause of the differences in fuel prices. Forindustrialized countries of Europe and Asia thedifference in cost may be as large as a factor ofhalf the cost. In some countries the nuclear powerprogram has come to a standstill. In the UnitedStates there hasnt been an order to build anuclear power plant since mid-1970s. The mainreason for the standstill is the move towardsincreased efficiency in the consumption of oil andalso a drop in the demand for energy. The publicis also concerned about the safety of nuclearpower plants and also the increasing awareness ofthe problems with nuclear waste. The reason forthe increase in safety awareness is be cause of theaccidents that have occurred. Before 1979 thepublic was all for nuclear energy but since then areactor in Three Mile Island leaked radioactivematerial into the environment. The largest reasonwhy the public changed their view was theexplosion of reactor four at the Chernobyl powerplant. Nuclear power is an important factor in all of arelives, if it if used safely it provides us withinexpensive electricity but if used carelessly it canmake us ill, destroy the land and even kill us. It isbelieved that in the future nuclear power will besafer for all. The pro and cons of nuclear powerare balanced because it is much more inexpensiveand it will not run out like fossil fuels eventuallywill. Nuclear reactors do not explode all thatoften.

Services and Marketing Relationship for Qantas - myassignmenthelp

Question: Discuss about theServices and Marketing Relationship for Qantas Airlines. Answer: Determinants of satisfaction/dissatisfaction at Qantas Service quality and good pricing are the main determinants of satisfaction/dissatisfaction in the airline industry. Satisfying customers is an important marketing activity as it has an impact of profitability of business and consumer purchase behavior. In case of Qantas airlines business organization, it is the worlds leading long distance airlines, which has built a reputation for safety, operational reliability and customer service. Qantas has reached a new level in customers satisfaction and the main determination of satisfied customers includes high class travel experience, quality of in-flight entertainment and pricing. Compared to other domestic airline in Australia, Qantas is ahead of Virgin in customer satisfaction. In terms of business travel experience, Qantas score was 84% and Virgins score was 75% in 2015. Qantas got 2014 Roy Morgan Customer Satisfaction Award for this achievement (Roy Morgan Research 2017). Another element for increasing customers satisfaction in the airline industry is the attributes related to airline service quality. Airline companies mainly aim to exceed customers satisfaction by improving the service quality to satisfy the needs of passengers. Service quality is the dimension of competitiveness. The service quality is affected by the expected service and service perceived by the consumers. This is also in relevance with the assimilation theory that states that cognitive process in a consumer determines the comparison between the expectations about the product and perceived product performance (David Mc 2013). Theoretical models have suggested different models for service quality. The three component model suggest service product, service delivery and service environment as critical for safety. Service quality and service satisfaction are interrelated aspects where a high level of service quality is associated with high level of customer satisfaction. For instance, the confirmation and the disconfirmation theory suggest that customers expectation about the service has a vital role in customer satisfaction. This expectation is also related to their beliefs about service delivery that is up to their standards or expectations (Pizam et al., 2016). Hence, customers expectation becomes the main reference for evaluating quality of service. Figure: Association between customers satisfaction and perceive performance Source: (Liu, et al. 2017). At Qantas, the quality of service is evaluated by giving ratings on the availability and standards of facilities, airlines responsiveness to address problems or challenges within the facility. Passenger perception survey is also conducted by Qantas to know about customers perception regarding coverage and level of satisfaction with facilities. This detail is also relevant with the above theories as it reflects that quality and customer satisfaction are interrelated (ACCC airport quality of service monitoring guideline 2017). Service recovery plan for Qantas Qantas has faced several challenges in its business due to external competitive challenges in the international airline industry. Some of the major challenges for them in the past year was related to industrial disputes, demand in working conditions and wages, impact on business due to weather events and natural disasters, 48 hour shut down, A380 mid-air engine failure, financial pressure due to fluctuating fuel prices and many other issues. Hence, a comprehensive service recovery plan is needed to deal with such issues and be prepared to smartly handle challenges in business. Such service recovery effort is mainly followed after experiencing failure in service or part of service. This influences the organization to put strategies in place to retain customers satisfaction as well as maintain profitability in business. It can also be said that service recovery approach is the pathway to customer loyalty and responding to customer complaint. This approach is also relevant to the justic e theory, which evolved over time to include the dimension of distributive, procedural and interactional justice. Distributive justice was related to the process by which key goals were achieved, whereas procedural justice and interactional justice was related to manner in which key plans are delivered (Tan 2014). This method ultimately has an impact on service recovery satisfaction. In case of Qantas, the three dimensions of justice theory will be useful in devising service recovery plan. Figure 2: Different dimensions of justice. Source: (Ghaziani et al. 2012) The service recovery plan for Qantas in response to their failure as follows: Both Qantas and Virgin Australia were under pressure to abolish fuel charges after the decline in oil prices in 2014-2015. In response to the impact on business due to fluctuating fuel prices, Qantas can address these issues in the future by fuel hedging process. Different financial instrument can used to address the risk related to currency fluctuation and volatility of fuel prices (Merkert 2015). To ensure distributive justice and build a stronger Qantas, there is a need to be economically sustainable too. This is because Qantas face many structural challenges due to the deregulation of market and risk in new fleet of airlines. The plan is to utilize their strength to open gateway to the world and create a shareholder value by building a strong and viable business. Working with effective partners will also be important to establish connection with large number of customers (Wen and Geng-qing Chi 2013). Reference ACCC airport quality of service monitoring guideline. 2017. Retrieved 25 September 2017, from https://www.accc.gov.au/system/files/Draft%20Airport%20quality%20of%20service%20monitoring%20guideline%E2%80%94statement%20of%20reasons.pdf David Mc A, B. (2013). Service quality and customer satisfaction in the airline industry: A comparison between legacy airlines and low-cost airlines.American Journal of Tourism Research,2(1), 67-77. Ghaziani, F.G., Safania, A. and Tayebi, S.M., 2012. Impact of Organizational Justice Perceptions on Job Satisfaction and Organizational Commitment: the Irans Ministry of Sport Perspective.Australian Journal of Basic and Applied Sciences,6(7), pp.179-188.Liu, Y., Dong, D., Burnkant, R. (2017).Provide Consumers with What They Want on Word of Mouth Forums. Retrieved 25 September 2017, from https://file.scirp.org/Html/3-8601288_29340.htm Merkert, R. 2015. Retrieved 25 September 2017, from https://theconversation.com/explainer-fuel-hedging-and-its-impact-on-airlines-and-airfares-36773 Pizam, A., Pizam, A., Shapoval, V., Shapoval, V., Ellis, T., Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: a revisit and update.International Journal of Contemporary Hospitality Management,28(1), 2-35. Roy Morgan Research 2017. Retrieved 23 September 2017, from https://www.roymorgan.com/findings/6208-qantas-reaches-new-high-in-customer-satisfaction-201504270141 Tan, T.A.G., 2014. Effects of Justice Theory on Service Recovery Satisfaction on Metro Manila Dine-in Experiences.Philippine Management Review,21. Wen, B. and Geng-qing Chi, C., 2013. Examine the cognitive and affective antecedents to service recovery satisfaction: A field study of delayed airline passengers.International Journal of Contemporary Hospitality Management,25(3), pp.306-327.