Analysis of How to Talk to a Hunter by Pam Houston

Analysis of 'How to Talk to a Hunter' by Pam Houston How to Talk to a Hunter by American writer Pam Houston (b. 1962) was originally published in the literary magazine Quarterly West. It was subsequently included in The Best American Short Stories, 1990, and in the authors 1993 collection, Cowboys Are My Weakness. The story focuses on a woman who continues dating a man a hunter even as the signs of his infidelity and lack of commitment mount. Future Tense One striking feature of the story is that it is written in future tense. For example, Houston writes: You will spend every night in this mans bed without asking yourself why he listens to top-forty country. The use of future tense creates a sense of inevitability about the characters actions, as if shes telling her own fortune. But her ability to predict the future seems to have less to do with clairvoyance than with past experience. Its easy to imagine that she knows exactly what will happen because it or something just like it has happened before. So the inevitability becomes as significant a part of the story as the rest of the plot. Who Is the You? I have known some readers who resent the use of second-person (you) because they find it presumptuous. After all, what could the narrator possibly know about them? But for me, reading a second-person narrative has always seemed more like being privy to someones internal monologue than like being told what I, personally, am thinking and doing. The use of second-person simply gives the reader a more intimate look at the characters experience and thought process. The fact that the future tense sometimes changes to imperative sentences like, Call the hunters machine. Tell him you dont speak chocolate only further suggests that the character is giving herself some advice. On the other hand, you dont have to be a heterosexual woman dating a hunter to be dating someone whos dishonest or who shies away from commitment. In fact, you dont have to be romantically involved with someone at all to be taken advantage of. And you definitely dont have to be dating a hunter in order to watch yourself enact mistakes that you see perfectly well are coming. So even though some readers might not recognize themselves in the specific details of the story, many might be able to relate to some of the larger patterns described here. While second-person might alienate some readers, for others it can serve as an invitation to consider what they have in common with the main character. Everywoman The absence of names in the story further suggests an attempt to portray something universal, or at least common, about gender and relationships. Characters are identified by phrases like your best male friend and your best female friend. And both of these friends tend to make sweeping declarations about what men are like or what women are like. (Note: the entire story is told from a heterosexual perspective.) Just as some readers might object to second-person, some will surely object to gender-based stereotypes. Yet Houston does make a convincing case that its difficult to be completely gender-neutral, as when she describes the verbal gymnastics that the hunter engages in to avoid admitting that another woman has come to visit him. She writes (hilariously, in my opinion): The man who has said hes not so good with words will manage to say eight things about his friend without using a gender-determining pronoun. The story seems entirely aware that its dealing in clichà ©s. For example, the hunter speaks to the protagonist in lines from country music. Houston writes: Hell say you are always on his mind, that youre the best thing thats ever happened to him, that you make him glad that hes a man. And the protagonist answers with lines from rock songs: Tell him it dont come easy, tell him freedoms just another word for nothing left to lose. Though its easy to laugh at the communication gap Houston portrays between men and women, country and rock, the reader is left wondering to what extent we ever can escape our clichà ©s.

5 Magic Marketing Words to Keep Customers Engaged - EssaySupply.com

5 Magic Marketing Words to Keep Customers Engaged 5 Magic Marketing Words to Keep Customers Engaged Magic marketing words are powerful words and phrases that you can use in your advertisements and content   to catch customer's attention, evoke emotional responses, and get customers primed to answer your call to action. When you add these magical words and phrases to your content, you can significantly increase the likelihood that your audience will convert, and the likelihood that they will share your content with others. There are hundreds of power words and phrases that you can use to make your content more engaging, however we have decided to focus on just a few that we feel are particularly powerful for content marketing efforts. Check out our 5 magic marketing words and phrases, then let us know what you think. Insider Information People love secrets, and they love to feel like they are part of an exclusive group. The promise of insider information appeals to both of these desires. If you are looking to collect email addresses, this is a great phrase to employ in a blog post. For example, you can invite readers to provide their email addresses in order to sign up to access 'insider information'. In return for their email address, you provide them with access to an email subscription list where they will receive content that other users do not. Offer Expires in 7 Days This is a phrase that creates a sense of urgency. The reader knows that they will miss out if they don't act quickly. Adding an expiration date to an offer often results in an increased number of people answering the call to action. Scammed Nobody wants to get ripped off. The very idea of it makes them angry. When you evoke that feeling, you get the reader's attention. They are ready to learn how your pricing, products, and services are a better deal than the other guy's. If your argument is convincing enough, they will want to learn more about what you have to offer. Just be sure that your delivery remains powerful throughout the rest of your post. Double Your Savings This is another great phrase to put into use if you want to get customers to convert. The idea of saving money is a perfect motivator for getting people to take a certain action. If you've already used a coupon or other discount to drive a customer to your landing page, why not sweeten the deal with an additional savings offer in return for them performing a simple task. This could be providing a referral email address, or agreeing to complete a short survey. Sensuous It's true. Sex sells. Anything that evokes thoughts or feelings of lust, sensuality, and physical attraction is a useful marketing tool. Believe it or not, words like this boost customer engagement even if you are offering products or services that have little or no direct connection to sensuality. Marketers have used sex appeal to promote everything from cosmetics, to website hosting, to food.

Primitive modern Essay Example | Topics and Well Written Essays - 1000 words

Primitive modern - Essay Example Among modernists there were artists who supported materialization, and there were ones trying to rebirth spiritual life. Paul Gauguin was one of those seeking for something spiritual in a new highly commercial world. Desire to find himself, and specifically, to reveal a human savage nature made him interested in those less civilized (from Western point of view) native inhabitants of Brittany first, and later Tahiti painting them in a specific manner that was later called â€Å"primitivism†. Some critics think that this way Gaugen was going back to own savage origin (â€Å"a savage who must return to the savage†) but Solomon-Godeau sees a more social explanation on Gauguin’s desire: it was a reaction of a civilized colonist, a man from patriarchal society willing to express a power upon colonial, predominantly female savage culture (Solomon-Godeau 120). Meanwhile, in Germany there was a discussion among intellectuals on the way Germany should choose for a spiritual culture rebirth. Despite dissidence, German artists agreed that modern art should â€Å"serve for† German state. Some of artists stood for a turning back to own origins thinking on more conservative themes and forms, and some insisted Germans to look for inspiration from folk culture of non-European colonies to put in expressional forms. According to Lloyd, Emil Nolde was artist fitting both trends, and at the same time none of them because in his art Nolde was inspired by primitive forms and themes considering them eternal, but also trying to engage them with modern concerns (Lloyd 93). For Nolde that primitive inspiration, a true spiritual origin could be only found in spiritual artifacts hand-made by â€Å"primitives† â€Å"with actual material in their hands, between their fingers†, with â€Å"pleasure and love of creating† (Lloyd 100). And primitives themselves for Nolde were native inhabitants of colonies, yet not those generations of living

Operant Conditioning Paper Essay Example | Topics and Well Written Essays - 750 words

Operant Conditioning Paper - Essay Example Operant Conditioning is widely used not only in psychology but also in other different settings. A person behaves in a particular way due to the response (stimuli) he experiences in his environment. When these responses are reinforced, then the person or animal is conditioned to respond. Operant Conditioning does not use the trial and error method in determining a person’s reaction to a certain response. It is directly experienced by the individual through a certain experience in his environment. Reinforcements mean â€Å"to strengthen or make strong† but they can be both positive as well as negative. A reinforcer is called positive when the reinforcement is presented or takes place. On the other hand, a negative reinforcement is when the reinforcement is withdrawn. In order to suppress a person’s behavior, negative reinforcement is utilized, but that doesn’t mean that negative reinforcement is punishment. Negative reinforcers are often used to correct a person’s behavior by removing the positive reinforcer and replacing it with the negative one. This helps the individual to condition or respond in a different way by reducing the consequence or threat of punishment, thereby changing his behavior for the better. Operant Behavior is moulded according to the consequences an individual receives in the environment. The freedom of a person is affected in the process. (Skinner, 1971) If the individual has experienced positive reinforcing consequences usually feel a sense of freedom, but this is not the case in negative consequences. According to B.F Skinner, â€Å"The experimental analysis of operant behavior has led to a technology often called behavior modification†.  (B.F Skinner, 1971) Between the positive reinforcement and Negative reinforcement, the one that is most used in the correction of behavior is the Negative reinforcement. In such an environment, the trouble causing consequences are removed and replaced with other consequences,

Married to Man. The Omnivore's Dilemma Essay Example | Topics and Well Written Essays - 750 words

Married to Man. The Omnivore's Dilemma - Essay Example Both the new and Native Americans totally depend on corn. In other words, it may be said that corn is married to a man. This explains its existence up to this time in life. Were it not for the continued planting of the same corn season after season by man, it would have experienced extinction. This article looks at how corn and man enable one another to survive and reproduce. Corn is found in husks and requires processing to separate the grains from the husk. This means that the grains are set free and can thus be grown and processed more easily on their own. This is where the human aspect comes in place. Man has come up with machines such as combined harvesters that separate the corn from the cob. Another method of separating the corn from the cob is by the use of the opposable thumb that is a characteristic in man. This therefore, brings out the dependence of the corn on man with opposable thumb. Corn, while still in the cob cannot grow into maturity. It may germinate but due to ov ercrowding, the young plants thin out and eventually die. Thus, for proper reproduction of the corn, there is husk removal, seed separation and planting. If the whole corncob were planted, it would germinate and move out of the husk, they would crowd up and may be die before having their second and third set of leaves. Corn hence, require assistance to grow more than any other domesticated plant. Therefore, corn depends on the humans more than the humans depend on it. For instance, man can decide not to consume any corn by avoiding planting it. At the same time, corn cannot decide on whom to have it planted. The marriage between man and corn can be viewed from the perspective of man having first domesticated the wild plant. This was later followed by selection and breeding of the best variety, were it not for man, it would be wild up to now (Pollan, 2007). Among the highly valued cereals by man is corn that in some countries is called maize. Corn has many uses more than any other ce real. One of the uses is making grits. In Africa and some parts of Asia, the grits from maize are ingested by humans. For instance in central and eastern Africa, the grits are used to make a staple food called ugali. This food is easily made and readily consumed with wide range vegetables. Grits can also be used to make porridge that is highly consumed by young children especially in Africa and some parts of Asia. This food product is believed to provide energy to the children who have higher energy requirements in general. Corn can also be used to make bi fuel. This is presently being done in the US of and is hastily replacing the fuels that are pollutants of the atmosphere. Corn is preferred to refined oil because of its availability and environmentally sound aspects. It is also used to make the brewers grits that are used in the beer industry. This is because it contains starches and sugars that undergo fermentation when provided with the required conditions. The medicine industr y also makes utilize corn in their processed form. Liquids sugar is made from corn. Its use is to make syrups and serves the purpose of sweetening them. The confectionary industry makes use of the corn sugar in sweetening their products. Without such sugar, their products may not be accepted. This may lead to losses especially on the part of the manufacturer. Having looked at the two sides of the issue of marriage to man, I take a stand that, it is the corn that is dependent on

Marketing: British Airways Group

Marketing: British Airways Group The assignment focuses on analyzing summarizing and comparing two companies which deals in same sector or industry with a marketing aspect. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing meaningful process to the company chosen and revise the value proposition. The assignment is divided into step-by-step parts towards preparing a plan for the organization under study. British Airways- Company profile British Airways is the airline company of the United Kingdom. It has its headquarter in Waterside which is near its main hub at London Heathrow Airport and as found it is the biggest airline of UK on the record basis of number of international flights and international destinations it has. Its second hub is London Gatwick Airport. As per the research it found that The British Airways Group was formed on 1 September 1974. BA was formed by the merger of two large London-based airlines, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two much smaller airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA according to the research was found as the only two airlines to operate the supersonic Aerospatiale-BAC Concorde inaugurating the worlds first supersonic passenger service in January 1976. BA became the worlds most profitable airline following its strategies under the slogan The Worlds Favorite Airline. Rather it was earlier Boeing customer. The formation of Richard Bransons Virgin Atlantic Airways in 1984 began a tense relationship with BA. The main activities of British Airways Plc and its subsidiary undertakings are the operation of international and domestic planned air services for the deportment of passengers, freight and mail and the facility of ancillary amenities. (uk.reuters.com 2010) Franchisees  · Comair: based in South Africa, franchisee since 1996.  · Sun Air: based in Denmark, franchisee since 1 August 1996. (uk.reuters.com 2010) Customer Value It is the difference between what a customer wants from a product and what he or she has to give in order to achieve it. ( Business dictionary.com 2010 ) Customer Value proposition A customer value proposition is described as a business or statement of marketing that describes why would a customer buy a product or service he wish to use. It has been targeted towards the potential of customers rather than other consisting groups such as of workers, stakeholders or suppliers .It is designed for the customers to convince their self to one particular product or service which will add more value ( Business dictionary.com 2010). Types of CVP 1.All Benefits Sometimes most managers formulates customer value proposition which includes all customers benefits which can be fulfilled by them by offering different types of offers to meet customer needs. It requires them a hard work to keeping records about customer needs and competitors in the market ( Ogle,2010). 2. Favourable Points of Difference The second type of value proposition which includes all alternatives in which customers focus includes different types of products and services offered by others. It provides the customers with the best of its offers just to attract them without having the proper knowledge about what the customer is demanding but they try to fulfil their customer need( Ogle,2010). 3. Resonating Focus This is a very important aspect as it focuses on the value proposition having differences to an all benefits position of companies leading a value proposition for the customers .Resonating is the point which deals with the standard of the value proposition and it should be at its highest level .By this method the manager wants to do the business with the marketers who has the proper knowledge about the customers need and delivers the customers value proposition at the market capturing level ( Ogle,2010). Importance of value proposition A good customer value proposition is a method of convincing the customers to buy their products other than buying the competitors and find it different from others .This method has been used to grasp the attention of the customers and increase the sales at large scale which will help in increasing the market shares. To promote the product it has been always important to understand customers need . It is profitable in building a brand association that help in providing offers to the customers (Ogle, 2010) Three Key Dimensions Active vs. Reactive value Extrinsic vs. intrinsic value Self-oriented vs. other-oriented value As per the research on the British airways customer value proposition it has been found that : Effect of British airways on customers mind It has Strong brand name and brand image good reputation in market as well as customers mind Reliability of British airways BA Key Messages is to provide the consistency in providing good service Reliability in providing best quality of offering Safety and security Safety and security are key priorities for British airways. It follows the formal management system for the security which ensures with all relevant rules and regulations that are must be followed. British airways is into a system of operating a inclusive monitoring system to ensure that all incidents are reported before they occur and necessary action been taken. HYPERLINK http://en.wikipedia.org/wiki/Customer_value_proposition l cite_note-Lake-1Question 2. The requirement of the question speaks about the two companies to be selected of the same industry which can be compared on various aspects particularly marketing strategy on a global scale; I have chosen the following two companies: British Airways Virgin Atlantic airways The reasons for selecting these companies are: The value proposition of both the companies can be compared and differentiated based on their marketing assets. Both the companies are intense competitors in the business of airlines and in providing superior quality of services to the customers Virgin Atlantic Airways- Competitor Company Profile Virgin Atlantic Airways Limited (operating as Virgin Atlantic) is a British airline owned by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, near London Gatwick Airport. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft (innovationaleaders, 2010). We all experience customer service, without even understanding it. The only time youre likely to poster is when it surpasses your potentials, or it doesnt meet them! Pleased customers are more likely to commend you to others. Customer Service is clearly a main part of any businesses corporate plan to recall and attract clients. Effective Customer Service is critical in portion a business to meet its planned sales intentions whilst meeting their client potentials through exceptional customer service. CRITICALLY EVALUATING CUSTOMER VALUE PROPOSITON OF BRITISH AIRWAYS British airways as being on the top of the chart of airlines industry to maintain its standard it has acquired several innovative ideas which have left certain impression on customers mind. British Airways is comparatively strong from a financial point of view and have a good reputation in comparison to other companies in the airlines industry, and it has positioned itself on the top leveled service provider but still it is facing some problems in satisfying the customers completely. BA provides it customers with affordable price flight ticket and spends to that level which delivers the minimum performance for the ante ( for example: providing nuts and soft drinks to the customers),Yet on the other hand BA maximizes its marketing by spending more effectiveness by removing ineffective spending on the ante that pushes the performance but does not leads to any change in customers behavior ( for example: BA dont provide the customers with hot meals on short flights). British airways has redesigned its cabin into truly flat bed which are up to the best comfort of the customers and it helps in attracting more customers in business class at a time when other airlines merely increased leg room or seat width but to really rule in the filed of airline BA should also try to provide more innovative facilities for lower class customers too as they are being their regular customers. BA provides its customers with its key priority of security for which it has operated different security system specially for its customers safety. In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. MARKETING MIX OF BRITISH AIRWAYS Product Strategy A product is characterized as anything that been offered to a party to another party in return of something. As we talk about BA, it provides its customers with different types of services like booking their tickets online, choose the sitting of their choice and meals of customer choice.BA provides the quality of compensating the customers at the time of cancellation of their flight tickets (123helpme, 2010). Pricing Strategy Pricing strategy is the overall task of defining the price range and price movement through the time period given to support the organizational fund and profit gaining objectives. BA holds a different type of pricing strategy in its two sectors of airlines short-haul and the long-haul , it provides its customers with tickets at affordable price. It has different price standard for different categories of flights but with same quality of service. BA has the special system for optional product pricing charged for optional extra guaranteeing a window seat or reserving a row seats next to each other (123helpme,2010). Place This heading refers to distribution. This means all aspects that focus on to how the goods and services should move from the producers to the end user. This means the coordination of retailers and/or wholesales and in the case of products the logistics involved in moving from factory/warehouse/head office, to the end user.BA has its main head quartos in U.K only. The airline hovers to above 550 destinations internationally and is measured to be a leader in the business. BAs prices depend on fluctuations in oil prices which it cannot control (123helpme, 2010). Promotion It is refers to as advertising or promoting a product, brand or industry to gain profit and expand the business. British Airways launched an advertising campaign to promote the trial of its First and Club World services. BA gives a lot charity and launches exhibitions for the funds for the needy ones. BA provides training programs and provides the students with the scholarships for their better future (123helpme, 2010). On a preliminary note it is important to understand the concepts of Mission and Vision for a particular organization. The difference between Mission and Vision statement is a Mission statement contains the information of the company in a nutshell about its products and services to customers while a Vision statement offers the future perspectives of the company or organization, the purpose or broader goal for being in existence or in the business. (Difference between, 2010) Mission and Vision Statements of the British Airways and Virgin Atlantic are discussed below Mission statement of British Airways There is no official mission statement from the companys website instead the social blogs have various statements out of which the best one chosen To be the undisputed leader in the world of airlines for the next millennium Vision statement of British Airways- The Worlds Favorite Airline Mission Statement of Virgin Atlantic- Safety, security and consistent delivery of the basics are the foundation of everything we do. Vision statement of British Airways- To grow a profitable airline, where people love to fly and where people love to work Analyzing and comparing the Mission and Vision statements of British Airways and Virgin Atlantic The mission and vision statements of British airways seems to be in the line of business as both focus on world class operations not just local or domestic functioning, hence it is recommended that being a company which caters large scale audience/customers British Airways has to focus on its principles of functioning to achieve its vision. As far as Virgin Atlantic is concerned, nowhere it mentions about the functioning and catering the audiences of the world, it is known fact that Virgin Atlantic is more of a British nature and caters or prefers services priority to British audiences hence it needs to change its mission and vision statement which though is appealing but doesnt come in the line of business. Competitor Analysis The airline sector is more competitive today than it was before in the past, provided now days consumers with more choice and with affordable prices than ever before due to the emergence of low-cost airlines. British Airways operates within two strategic groups within the airline sector the short-haul and the long-haul. Each of these sectors has different competitors. One group consists of airlines with regional operations offering scheduled flights and comparison on costs. The other group focuses on offering long haul flights, with great quality of environments and services to a wide range of destinations. Which makes BA to participate on a large scale at global, European, national and regional level. Within the UK, BA is the largest carrier in the market accounting for 45.1% of passengers with Virgin Atlantic being the second largest carrier in the market with 9.2% market share. It is also likely that long-haul licenses will be granted to low-cost airlines which will enable them to compete in both .This was originally a major cause for concern for British Airways and they initially set up Go-fly to be able to compete with its new competitors Virgin Atlantic. However, it later decided t o focus on its core business and sold Go to Easy Jet in 2002. For example, regional competitors such as Virgin Atlantic have entered the market offering European flights from local airports in Wales. .Virgin airlines change in strategy will have direct effect on BA as they continue to attract customers for their high quality standards. Another strategy that seems to be emerging amongst traditional carriers is to reduce fares in order to become more competitive with the low-cost airlines.BA also has to consider the indirect competitors. New planes, new routes, additional flights and management changes are all factors that impinge a business. Such changes made by a competitor need constant monitoring in order for BA to examine its current position and develop future strategies. Virgin Atlantic has best online reputation as compared to British Airways that effects the working of the British airways. CUSTOMER EXPECTATIONS AND OUTCOMES This model talks about the services and quality promised to the customers and the service and quality the customer receives. It is very important for any company to understand the importance of its customer needs for its development and building a brand image. BA is a well-established company and holds a very good reputation in the markets with filling the need of their customer through the terms and conditions they have promised to their customers. The strength of BA lies with the satisfaction of its customers but in certain cases it is failed to satisfy its customers according to the promises been made, issues which have affected the reputation of BA are like not delivering hot meals in flights or not delivering meals at all in short flights. These certain issues has disappointed the customer expectations from BA . Therefore, from the model above which emphasis on the bond between the company offering and delivering to their customers, so it is found that customers are not receiving the quality of services which are been promised by BA .(Ogle, 2010) Question 3. Answer: Using Piercys Value Proposition Model the above question can be solved Piercy (1997) identifies 4 relationships to be considered when managing market-led organizations. Figure 1.1: Key relationships in market strategy (Source: based on Piercy, 1997) It identifies the key relationship-marketing issue as the refocusing of marketing effort: moving activities away from a marketing mix that creates a series of one-off transactions, to managing a complex network of relationships involved in the production of the whole consumer offering. Customer Analysis Shaw (2004) addresses what the most fundamental and commonest mistakes made in airline marketing failure to make a proper distinction between the Consumer and the Customer. Consumers are the ones who actually travel and it is significant that BA consider customers importance, as they are the decision makers of the organization. This is very important aspect for both consumer as well as industrial markets. BAs customers differ extremely in terms of their buying behaviour. Not only do they differ in terms of their age, income, educational levels and geographic location but more fundamentally in BAs case in terms of their lifestyles and potentials which are unfair by several factors. BA also deals in an industrial market where changes in buying behaviour are showed by the reserve of BAs purchasing policies, delivery dates and expected 7 This means using smaller airports, not allocating seats, making passengers pay for refreshments and not issuing tickets. The majority of these decision s are made by a group of individuals working to a set of purchasing criteria, known as the Decision Making Unit (DMU). The mission statement is defined as the key to success and meeting the customer needs on a short span of time and it requires to be changed every year preferably. We now discuss about developing a mission statement, developing vision statement and value statement. (ba.com, 2010) New mission and vision of British Airways Mission Statement : Modernise aircraft fleet and offer new services managing at cost base. Vision Statement : Increase corporate responsibility through environmental performance and partnerships. Developing a Mission Statement Mostly, the mission statement states the overall objective of the organization. If the company decides to develop its vision statement before developing its mission statement it should not affect its working as both means the same and in the vision turns into mission for the company. Improving a mission statement can be done in a fast way by having proper discussion , different experience and should have survey about having different mission with working team of the organization. Study any changes that may be required in wording of the mission statement can leads to any new suggested strategies during a recent strategic planning process which can affect its working.( Managementhelp, 2010) Creating New Value Propositions In order for a company to move to an unique position on the value frontier, it must change its strategies. Value propositions can be changed along four dimensions (price, place, product and promotion) to achieve one of the four strategies which alter positions on or of the value frontier (extending toward the low-end, toward the high-end, and shifting the frontier). First, a company must identify which of the four strategies is appropriate. Extending the frontier toward the low-end is worthwhile if the low-end frontier point in a specific industry can compete with the high-end point in another industry (e.g., low-cost air travel competing with buses) or if customers would be interested in a product/service of lower performance at a lower price. Extending the frontier toward the high-end can be considered when the high-end in a specific industry can compete with the low-end point in another industry (e.g., high-quality prepared pasta competing with restaurants) or when there are customers willing to pay for more performance than what is currently available. If neither option makes sense, then shifting the frontier is the only alternative. This has traditionally been the basis of market competition. Changing value propositions to achieve such frontier changes rely on changing one or more of the four dimensions. Managers need to think of innovating ways to reduce price, risk, and efforts as well as to address the multiple roles customer play, such as having customers co-create some of the work. So now we will focus on transforming product performance by suggesting generic ways of changing product/service attributes. Desired attributes are those most often already delivered in another customer segment, but unreachable at the price point of customers who also desire them. Technological innovation is the most common lever for bringing down the price points to deliver such attributes to a new market segment. For instance, British Airways started providing individual color screens to every economy class passenger when matrix display technology got advanced enough to lower the costs sufficiently. One way to elicit these attributes is to find out what performance level customers would ask for if they had unlimited resources. What service could be delivered to them? And are there any ways to provide some of these services at a more reasonable price (e.g. British Airways adding beds to airplanes). So to answer these question British Airways must improve it. (Source: archive.nyu.edu, 2010) Improved value proposition of British Airways Upgrade customer experience via the introduction of text and mobile services for business class customers as well as regular customers and maintain low price for all types of services. Defining/ Implementation of the Plan Value Propositions and Value Frontier The first step in the process is to define the value frontier. This is fairly easy to do. Managers must first identify what their competitors offer in terms of performance and cost. A value frontier extends from low-cost substitutes to fulfill a specific need (automobile or railway vs. aircraft) to high-end embellishments that are currently offered at high prices and define superior performance . Thus, we ask managers to consider ways of fulfilling core needs beyond the ways currently offered in their industry segment. This is a critical first step in identifying new strategies. Once the value frontier is defined, what are the value propositions of the companies along the frontier? What are the performance, price, risk and effort attributes across customer roles that define the companies on the frontier? Defining the value proposition of different locations on the frontier allows managers to elicit key attributes for differentiation. It also forms the basis for comparing the companies value propositions with a competitors. It should avoid price related struggles and should adopt policies which comprises of low prices. Good communication channels should be adopted in order to avoid confusion about the services been provided to the customers. Better quality of technology should be use to entertain the customers in flight. Should not promise the customers to deliver the services which are cannot be fulfilled. BA should provide its customers with hot meals in all kind of flights. It reflects good impression on the customers. BRITISH AIRWAYS SHOULD ADOPT NEW MARKETING MIX Suppliers, shareholders, customers and employees are not rivals for the battle for profits they are partners, and will be more successful once they learn to work together. (Egan and Thomas, 1998) NEW MARKETING MIX FOR BRITISH AIRWAYS On the basis of status financial British Airways is relatively stable to other companies in the air transport industry, and it has positioned itself as a best service provider. It has formed alliances with other carriers, and has already segmented its market successfully. The best strategy for the BA is to follow the strategic plan it has made and monitor that all of its activities support that strategic focus. Product strategy Product is always been the most important aspect for the organizations success. It needs to be advanced and achieve very careful in order to be successful. British Airways product strategy comprises of good quality services, quality of flights leads to various destinations through Europe and rest of the world. It has executive class, business class, speed, security, support facilities and having experience of several years. To satisfy its customers should it provides them with their basic need to other alternatives too and fulfill their demands. Pricing strategy Pricing strategy followed by British Airways is Price Discrimination. There is a condition of price war between different airline companies as the new breed of airlines, the so called low cost airlines is growing fast. The most successful among these low cost carriers are Southwest Airlines (USA), Ryan air (Ireland), easy jet (UK). So British Airways should adopt the policy of low price. Promotional strategy British Airways launched an advertising campaign to promote the trial of its First and Club World services. As part of the campaign, British Airways is offering new members of its Executive Club Canada frequent flyer program free economy class tickets for two to a global destination in exchange for their opinion about their flying experience in First Class or Club World this will help in attracting customers. Place British Airways working globally should focus on its key destination countries and should adopt such policies to meet the demands of its customers on time. CONCLUSION British Airways remains cautiously optimistic about its future prospects. However, it is certain that considerably more work lies ahead if the airline is to succeed. Rising prices could place BA in a disadvantageous position, particularly given the continued popularity of budget airlines. This is an important factor for BA to consider. BA must understand that the key growth area for BA is likely to be in value-added travel. In some areas, BA found that it could improve customers experience while reducing costs, such as in its building up of online sales. Overall, BA must continue to strive to reduce costs and improve customer and employee satisfaction. List of References 123HELPME 2010, Product Strategy of the British Airways [Online] Available at: http://www.123helpme.com/view.asp?id=121683 [Accessed on 05 December 2010 ]. Business dictionary 2010,customer value [online] Available at:http://www.businessdictionary.com/definition/customer-value.html [Accessed on 06 December 2010]. Business dictionary 2010, value proposition [online] Available at: http://www.businessdictionary.com/definition/value-proposition.html [ Accessed on 05 December]. ba.com 2010 (Official Website) Available at: www.ba.com[Accessed on: 30th November]. Difference between (no date), Difference Between Mission and Vision [Online] Available at:http://www.differencebetween.net/language/difference-between-mission-and-vision/ [Accessed on 06 December 2010]. Innovation leaders 2010, Profile: virgin atlantic [online] Available at: http://www.innovationleaders.net/va_company_profile.html [Accessed on 05 December 2010]. Karnbil , A.1996, Re-Inventing Value Propositions[online] Available at: http://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdfhttp://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdf [Accessed on 06 December]. Ogle, D, 2010. Types of Customer value Proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010. Importance of value proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010.CUSTOMER EXPECTATIONS AND OUTCOMES BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Reuters 2010, Profile: British Airways PLC (BAY.L) [online] Available at: http://uk.reuters.com/business/quotes/companyProfile?symbol=BAY.L [Accessed on 06 December 2010].

When Good Science Goes Bad :: Experiments Testing Papers

There appears to be some writing on the note ... A videotape shows a BMW driving quite erratically. It drives along swerving in and out of traffic. The car drives on the shoulder of the road and even off to the side of the road at times. On the tape a voice can be heard. It is the police officer communicating back and forth with the person on the other end of his radio. What he says is shown as subtitles on the bottom of the screen. He reads off the speeds his radar gun shows. This lets you know how recklessly the driver of the BMW is driving. As the tape continues to play the BMW seems to be driving worse and worse, until the driver loses control and ends up getting into some sort of horrific accident all caught on the camera that is sitting on the dash of the police officers cruiser. Everyone has seen these television shows; the ones that are titled Worlds Scariest Police Chases, When Good Cops Turn Bad, and even Americas Dumbest Criminals. These shows on TV are relatively cheap to create. The companies just pay a person to do th e narrating for the stories and they use actual footage from police car cameras or security cameras. The best part about these shows is they draw in the big ratings. Viewers love these shows and that brings in big advertising money for the companies. Well what if these shows were looked at in a different context? What if they were looked at because they were real and not as a TV show? Then they were looked at in other areas, say science. What would happen if a TV show called When Good Science (or Scientists) Goes (Go) Bad? Would people become more aware of what is going on and try to prevent it or would they be happier with not knowing what is going on? It seems scientists sometimes are more concentrated on their own curiosity, and that they may work on things solely for their own pursuit of knowledge. Sometimes the intention of the scientist may be to create something that will help better the world, but in the end the opposite happens. The questions of science are not new. Since the beginning of time, man has explored science. They ask questions and seek answers. The question of is science doing the right thing or not is also not a new question.

The Controversies in Home Schooling Education

Public schooling has been the predominate form of education in the United States for many decades; however, recent statistics demonstrate a rise in the number of home schooling participants. On the other hand, the majority of these participants eventually return to public school systems once they reach the high school level. The reasons for this movement are based on the opportunities for socialization and academic competition provided by public schools. Public education also provides superior classroom interaction directed by a more qualified faculty. Although home schooling has become an appealing educational alternative, public schools continue to provide better opportunities resulting in a more well rounded citizen. Despite the increasing number of home schooled students due to overprotective parents, public schools continue to offer the best form of education in our country today. To begin, public schools provide a more satisfactory and effective form of education. In home schooling, no competition is attainable to push the child to achieve a higher level of education; however, public schools offer a sophisticated classroom setting in which the students are constantly competing with each other. Many of the children attending public school work hard to earn the most efficient grade in the classroom, but a child learning at home probably will not care for his or her grade. What parent would give a low grade or even fail their child? Every parent feels that his or her student must obtain the most adequate grade. Next, in public school, a student can receive help from several different people within a classroom. To explain, one may ask another student or the teacher for assistance on an assignment (Hawkins 57). Such a variety of help is not attainable in the antisocial home schooling society. Another vital reasonon for a child to go to public school rather than home school would be that of the child's outlook on society. William Martin, Director of communications for the National Education Association, the nation's largest teacher's union explains: If, say, a fifth-grader goes through a book at an accelerated pace, It's good for him to see other kids who struggle with the same material, so when he goes into the work force, he will know that not everyone learns at the same pace,† (Hawkins 58). Furthermore, a student that is taught at home by parents will grow up acting and thinking the same as the parents do. It is important for a child to find his or her own personality with their own visions and outlooks, not just mimic that of their parents. Public schools offer a plethora of different opinions and views concerning world issues and people. A child that understands that everyone thinks differently is a child who will succeed in the real world. Along with these ideas, one more plausible reason is public schools help to provide for a more well rounded citizen. Many participants in the public/home school controversy argue whether or not home schooling impedes the development of social skills in a student. â€Å"In a survey of 115 educators, more than 80 percent believed home schoolers were at a disadvantage in the social development of the child,† (Hawkins 57). Activities may be available to home schoolers, such as church activities, sports leagues, and scouting; however, home schooling deprives the child of important social experiences. These â€Å"social experiences† create an inspirational part in a students' life. Public schoolers have this opportunity with the involvement of school sports, clubs, dances, and other social activities. With out these didactic experiences, a student could result in a socially immature young adult. Along with social skills comes the topic of friends or acquaintances. The majority of children under the age of 18 rely on school as the primary source of social interaction. Friends are easily made at public school because of the many opportunities to interact with other students in class, on the bus, or at school functions. Being home schooled until third grade, it was hard for me to make friends at a young age. The other children that lived on my street would often poke fun at and would not play with me. They did not understand why every morning when left for school I would just be waking up or why when they would return home from school I was in the front yard playing with my dog. One of the little boys who lived at the end of my street thought that it was cool my mom was my teacher, but most of the others child were still cruel to me. Later when did attend public school for the first time, I remember being so nervous and shy. Bathroom breaks, raising your hand to speak, and walking in a line, all seemed foreign to me. My mom had not covered all the new rules and regulations that accompanied public school. It took a while to get used to. While I did enjoy getting to sleep in and work at my own pace, home school was an experience I will never force on my own children. In another instance, arguments arise over the consequences once home schoolers reach the adult working level. Gary Marx, senior associate executive director at the American Association of School Administrators, comments that â€Å"while the parents may seem to be saving their children from confronting diversity in thinking, race, economic status and social skills, in the long run, these young people will still have to go into the world. And these kids later will feel deprived,† (Hawkins 58). In the real world, business people need the skills to work well with others. Deprived home schoolers will find it difficult to interact in the work place because of their lack of contact with other children during their previous years. These students will find that adapting to a more social atmosphere is difficult at an adult level. In one instance, a girl, Teren Williams, was searching for a job. The job for which Teren applied almost did not hire her because they felt that her home school education would cause her social skills to not be â€Å"strong enough,† (Kennedy 50). Teren shows only one example of difficulty faced by home schoolers. Many other instances occur where they overcome problems due to their social standings. A controversial argument has also occurred over the issue of UIL activities in public schools. Many home schoolers, to help advance their social skills, want to participate in these activities. The concerned parents of these students feel that because they pay school taxes, their children have the right to participate in UIL extracurricular activities. However, many public schoolers feel that giving home school students UIL rights would be unethical. Allowing home schoolers to be involved in a public school's UIL program would cause a school district to lose money in the long run. Also, a concern that affects public schoolers involves the no-pass, no-play rules. Grades are really not determined at the home school level; therefore, distinguishing a passing or failing home-schooled student would produce a difficult task for a parent. Another reason that home schoolers should not be allowed to participate involves the fact that they do not have the competitive advantage that a public school student is subject to. Through the opportunity of being in school and training at the same time for that UIL activity, public schoolers can create a stronger UIL organization than if a home school student just came to play. For these reasons, â€Å"most states resist the idea of home schoolers taking courses or participating in extracurricular activities† at a public school (Hawkins 58). Many believe that the involvement process for home schoolers would cheat the public school students who actually work hard to achieve their goals in a more social setting. Even though home school is on the rise, public school still provides a more adequate form of education. More over public education advances the ideals of and preserves the democracy in the youth as it equalizes the opportunities among the different races and classes. In conclusion public school offers an effective form of education that produces well-rounded individuals ready to enter the world.

Contrast Essays

Aladdin/the Little Mermaid Compare/Contrast Essays Aladdin/the Little Mermaid Compare/Contrast Paper Aladdin/the Little Mermaid Compare/Contrast Paper Thao Xiong English 130-02 Dr. Lynn Houston 11/14/10 Aladdin/The Little Mermaid. In all of the movies that we had watched in class, Aladdin and The Little Mermaid has the best relationship between comparing and contrasting. In both of the movies, there is one daughter in each movie who rebelled to find their true love. In The Little Mermaid, Ariel rebelled and went to the surface to search for her prince, but in Aladdin, Jasmine rebelled the law by not accepting the prince who came to see if shes the right girl for them. Not only the daughters whom rebelled, but, the main villain in each of the movies also share a similarity for how they hunger for power. Although the villain may grew into a giant monster, they were too obsessed with their power that they didnt realize what kind situation they were in. One of the similarity in both of the movie is rebellion. Rebellion is defined as a resistance to or defiance of any authority, control, or tradition(Dictionary). In the movie Aladdin, Jasmine rebelled her father by not accepting the princes who came to her fathers castle who came see if shes good enough to be a wife. She rejects the princes who came to her fathers castle because she wants to marry somebody that she loves instead of arrange marriage. In the other movie, The Little Mermaid, Ariel rebelled her father because of her selfishness. She is deceived by the human world and fell in love with a human. She rebels her father by disrespecting her fathers love that she doesnt see and risks her freedom, her royal identity and her life in exchange for the slim chance at fulfilling her desires(kbonikowsky, 2008). She sacrifices her voice to change her fins into human legs so that shell get a chance to walk in the human world and find her love. The difference in their rebellion is that Jasmine is defying authority, control and tradition. The Authoritarian are the one who makes the law. Her father is the one who is controlling her and in her tradition, every princess must be married to a prince. But in The Little Mermaid, Ariel is only defying her fathers control. But her fathers control was meant to protect her which she doesnt see it like any other peoples strict parents. The major difference in their rebellion is that Ariel is the one who is looking for her love other than Jasmine who sits around in her fathers castle waiting for a prince. Another similarity in both of the movies is power. Power is what the main villain desires. The main villain in Aladdin is Jafar. Jafar is the sinister grand Vizier to Agrabahs Sultan who desires power over Agrabah and lusts the Sultans beautiful daughter, Princess Jasmine(Wikia, n. d. ). The other villain in The Little Mermaid is Ursula. Ursula is a sea witch octopus who is also obsess with power and willing to help people who are in need while achieving her own goals. In the movie Aladdin and The Little Mermaid, both Jafar and Ursula grew into a giant monster after getting the power they wanted. Jafar was being careless that he failed to use his power properly and made the wrong decision of transforming himself into a Genie. Ursula on the other hand, was too obsess with her new power and she failed to kill Ariel also because of her carelessness. In result of watching both Aladdin and The Little Mermaid, I noticed that rebellion and power plays a role in these movies. Although both jasmine and Ariel were rebelling, they were different from how Ariel rebels to go find her love unlike Jasmine who stays in her fathers castle to wait for a prince. On the other hand, power also plays a role in each of the movie. But, thanks to Jafar and Ursulas obsessive need of power, it made them careless after it have been obtained.

Michael Crichtons Andromedia Strain Report

Michael Crichtons Andromedia Strain Report This book is about biophysicists that are conducting a special experiment. They are sending a probe into outer space and collecting organisms for study. After project "scoop" sends seventeen stalites into outer space,a probe falls and lands in the north eastern Arizona. Not very far away the scientists discover many dead bodies that look to have been flung across the ground. The bodies faces appear to have been frozen in surprise. This is just the beginning. In this book the scientists are trying to discover a cure for the deadly bacteria that kills everyone in a non violent way.. This virus kills everyone,except a newborn baby and a old man in the small town in a matter of seconds.2 scientists go into the town to look around and find the man and the baby. They are wearing protective suits so that they wont catch the virus. After getting the baby and bringing it back to a special lab,they have to find out more about the virus.None - This image is in the public domain and thus...They conduct some tests and figure out that the virus is. When they are conducting some tests they are looking under a microscope and they see a green substance that appears to be growing on a small piece of rock. They do some more experiments by putting this green substance in a cage that has a rat or a monkey,and find out that they die in a matter of seconds. After they find out what the organism looks like,they have to find a cure. They search for a long time,but no one can find a cure. Finally there is a part where the virus breaks out and a man is stuck in the lab with the virus. When a scientists looks in the videocamera,he sees the mans face and says that it looks frozen...

NO topic - But it's a subject about URBAN PLANNING Essay

NO topic - But it's a subject about URBAN PLANNING - Essay Example This paper will look into transportation planning, growth management, defense privileges, structural unemployment and its importance for local economic development, challenges to regional planning, and the planning differences between the USA and other nations. Transportation facilitates the movement of people and goods from one place to another. It also controls the growth and economic patterns by facilitating land access. Transportation planning identifies the vital relationship between transportation and other societal objectives. Many urban areas are faced with the problem of traffic congestion. The extensive freeways may provide different collector and express paths to split through traffic from narrow traffic, or individual high-tenure vehicle paths, either as a distinct control on the innermost road or a split roadway, to facilitate easy movement. Induced demand is brought about by reduction in the efficient transport cost instigated by the new infrastructure making movement more suitable. Trucks make up for about 10% of motor vehicles on the road. Trucks are essential to the economy and welfare of society. Business is dictated by trucking, and the logistics sector specifically relies on road transport for picking up commodities and delivering them. Other than pickup and delivery, the truck provides’ other services such as fire protection and snow removal. Growth management refers to methods utilized by the government to make certain that as the population increases their requirements are fulfilled through set up services. The services not only encompass those provided by the government. Other requirements such as the preservation of the natural environment, provision of proper and affordable facilities for accommodation and housing, deliverance of services, maintenance of monuments and museums and creation of spaces for undertaking business

Examining the examples of European Green Energy and the ways to Essay

Examining the examples of European Green Energy and the ways to improve Canadian Green Energy - Essay Example This paper analyzes the advantages and disadvantages of green energy and further identifies whether the current policy is an effective strategy for addressing climate change. People have become aware of the effects of global warming and for that reason; the world has turned into green energy to reduce the effects of fossil energy. Green energy is energy that comes from resources that are environmental friendly such as solar energy, geothermal heat, wind, and rain that are constantly replaced. Green energy can also be defined as alternative energy that is produced from other sources other than fossil fuels. Green energy is also referred to as renewable energy because it is the source of energy that does not consume the finite resources of the earth and can be quickly and easily replenished. Green energy has been internationally accepted because it has no pollutants that affect the air hence creating a less impact on the environment. Despite the evident need for green energy, global response has been scanty. The paper will begin with a brief introduction on the current issues facing the climate change and the role of green energy in addressing the problems. The introduction will end with a a clear thesis statement based on the topic green energy, which will later build up the main arguments of the paper. The next section will be a comprehensive review of literature that explains and supports the use of green energy. This section will provide an understanding of factors such as environmental and economic benefits. The next section will review the various debates and reasons given against the use of green energy. The next section will be a comprehensive discussion on the facts that have been identified in the body of the paper and finally, a conclusion and recommendation supporting or opposing the thesis statement supported by the facts provided in the discussion. The advantages of green energy include first, green energy is renewable in the sense that it